In Bangladesh, COAST Trust is promoting alternatives to chemical pesticides among small scale farmers through the use of communication materials.
Through these communication materials, farmers are able to know the negative impacts of chemical pesticides and the easy, cost-effective, echo-friendly and sustainable alternatives to those pesticides.
This initiative has been effective because the demand for change is coming from the farmers themselves after they have been informed on the issue.
It proves that local communications materials can be effective in creating positive change and that policy advocacy can be more effectively done with appropriate knowledge.
This initiative is supported by Medium-Term Cooperation Programme Phase Two (MTCP2) in different areas of Bangladesh.